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Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming

Title : No Size Fits All: From Mass Marketing to Mass Handselling
Author : Tom Hayes
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 15, 2021
Book code : 41d8a

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